[SCRUMDEVELOPMENT] Agile Marketing Manifesto

[Michael Wollin [e-mail] [SCRUMDEVELOPMENT]]

Any thoughts about this?

http://agilemarketingmanifesto.org

[Eric Gunnerson [e-mail] [SCRUMDEVELOPMENT]]

Seems like a great thing to me. A lot of the pushback I get around doing simpler (or no) estimates is "marketing needs to know what is coming so they can plan"; this approach might help that considerably.

From: ***@yahoogroups.com [mailto:***@yahoogroups.com]
Sent: Tuesday, February 23, 2016 3:55 PM
To: ***@yahoogroups.com
Subject: [SCRUMDEVELOPMENT] Agile Marketing Manifesto



Any thoughts about this?

http://agilemarketingmanifesto.org

[Chet Hendrickson [e-mail] [SCRUMDEVELOPMENT]]

Seems a bit derivative to me.

chet

Chet Hendrickson
***@hendricksonxp.com
Tel [phone]
http://www.hendricksonxp.com

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
Any thoughts about this?
http://agilemarketingmanifesto.org <http://agilemarketingmanifesto.org/>

[Richard Cheng [e-mail] [SCRUMDEVELOPMENT]]

Derivative, maybe, but I think the message is good.

If marketing were to follow this, it's a good thing!


From: "***@yahoogroups.com<mailto:***@yahoogroups.com>" <***@yahoogroups.com<mailto:***@yahoogroups.com>> on behalf of "***@yahoogroups.com<mailto:***@yahoogroups.com>" <***@yahoogroups.com<mailto:***@yahoogroups.com>>
Reply-To: "***@yahoogroups.com<mailto:***@yahoogroups.com>" <***@yahoogroups.com<mailto:***@yahoogroups.com>>
Date: Tuesday, February 23, 2016 at 7:19 PM
To: "***@yahoogroups.com<mailto:***@yahoogroups.com>" <***@yahoogroups.com<mailto:***@yahoogroups.com>>
Subject: Re: [SCRUMDEVELOPMENT] Agile Marketing Manifesto



Seems a bit derivative to me.

chet
[Loading Image...]
Chet Hendrickson
***@hendricksonxp.com<mailto:***@hendricksonxp.com>

Tel [phone]
http://www.hendricksonxp.com


On Feb 23, 2016, at 6:54 PM, Michael Wollin ***@mercurysw.com<mailto:***@mercurysw.com> [SCRUMDEVELOPMENT] <***@yahoogroups.com<mailto:***@yahoogroups.com>> wrote:


Any thoughts about this?

http://agilemarketingmanifesto.org<http://agilemarketingmanifesto.org/>

[[e-mail] [SCRUMDEVELOPMENT]]

Being from Montana, I am going to create the Manifesto for Agile Cowboy Development. Chet, can you help?

[Michael Wollin [e-mail] [SCRUMDEVELOPMENT]]

"Save a horse. Ride a cowboy."

Post by ***@yahoo.com [SCRUMDEVELOPMENT]
Being from Montana, I am going to create the Manifesto for Agile Cowboy Development. Chet, can you help?

[Chet Hendrickson [e-mail] [SCRUMDEVELOPMENT]]

I don’t have any experience in Cowboying, so I am the perfect consultant for the project.

chet

Chet Hendrickson
***@hendricksonxp.com
Tel [phone]
http://www.hendricksonxp.com

Post by ***@yahoo.com [SCRUMDEVELOPMENT]
Being from Montana, I am going to create the Manifesto for Agile Cowboy Development. Chet, can you help?

[Charles Bradley - Professional Scrum Trainer and Coach [e-mail] [SCRUMDEVELOPMENT]]

Least they could do is put a small reference to the Agile Manifesto as an inspiration -- no mention of AM that I could see quickly. -------
Charles Bradley
Chief Executive Officer
Professional Scrum Trainer
http://AgileSoftwareTraining.com
Agile Software - Training, Consulting, Coaching


From: "Chet Hendrickson ***@hendricksonxp.com [SCRUMDEVELOPMENT]" <***@yahoogroups.com>
To: ***@yahoogroups.com
Sent: Tuesday, February 23, 2016 6:19 PM
Subject: Re: [SCRUMDEVELOPMENT] Agile Marketing Manifesto

#yiv9502063909 #yiv9502063909 -- #yiv9502063909 .yiv9502063909ygrp-photo-title{clear:both;font-size:smaller;height:15px;overflow:hidden;text-align:center;width:75px;}#yiv9502063909 div.yiv9502063909ygrp-photo{background-position:center;background-repeat:no-repeat;background-color:white;border:1px solid black;height:62px;width:62px;}#yiv9502063909 div.yiv9502063909photo-title a, #yiv9502063909 div.yiv9502063909photo-title a:active, #yiv9502063909 div.yiv9502063909photo-title a:hover, #yiv9502063909 div.yiv9502063909photo-title a:visited {text-decoration:none;}#yiv9502063909 div.yiv9502063909attach-table div.yiv9502063909attach-row {clear:both;}#yiv9502063909 div.yiv9502063909attach-table div.yiv9502063909attach-row div {float:left;}#yiv9502063909 p {clear:both;padding:15px 0 3px 0;overflow:hidden;}#yiv9502063909 div.yiv9502063909ygrp-file {width:30px;}#yiv9502063909 div.yiv9502063909attach-table div.yiv9502063909attach-row div div a {text-decoration:none;}#yiv9502063909 div.yiv9502063909attach-table div.yiv9502063909attach-row div div span {font-weight:normal;}#yiv9502063909 div.yiv9502063909ygrp-file-title {font-weight:bold;}#yiv9502063909 #yiv9502063909

Seems a bit derivative to me.
chet

| | Chet ***@hendricksonxp.com | Tel [phone]http://www.hendricksonxp.com |
|



On Feb 23, 2016, at 6:54 PM, Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT] <***@yahoogroups.com> wrote:

Any thoughts about this?

http://agilemarketingmanifesto.org

[Adam Sroka [e-mail] [SCRUMDEVELOPMENT]]

I no longer have any use for the Agile Manifesto in a teaching or coaching
context. Even though I believe the ideas are still true, it has become what
manifestos always become--something we pay lip service to to assert tribal
membership and then ignore.

Every time I am in a conference talk and someone throws up a slide of the
Agile Manifesto, reads it aloud, and then moves on to 40 more slides of
recommendations that subtly or directly contradict it, I feel a sudden urge
to go back to the bar.

On Wednesday, February 24, 2016, Charles Bradley - Professional Scrum

Post by Charles Bradley - Professional Scrum Trainer and Coach chuck-***@emailchuck.com [SCRUMDEVELOPMENT]
Least they could do is put a small reference to the Agile Manifesto as an
inspiration -- no mention of AM that I could see quickly.
-------
Charles Bradley
Chief Executive Officer
Professional Scrum Trainer
http://AgileSoftwareTraining.com <http://agilesoftwaretraining.com/>
Agile Software - Training, Consulting, Coaching
------------------------------
*Sent:* Tuesday, February 23, 2016 6:19 PM
*Subject:* Re: [SCRUMDEVELOPMENT] Agile Marketing Manifesto
Seems a bit derivative to me.
chet
Chet Hendrickson
Tel [phone]
http://www.hendricksonxp.com
Any thoughts about this?
http://agilemarketingmanifesto.org

[Michael Wollin [e-mail] [SCRUMDEVELOPMENT]]

I ALWAYS start with the manifesto, usually with the Pocket Manifesto or the Presto Manifesto game (see TastyCupcakes). I reiterate again and again in multiway trainings and in ongoing coaching that agile is not a process, it is a set of principles and values. I reference the principle or value being used or violated with any example that comes up within a client company. I don’t know how I would approach it otherwise. My mantras: Talk to people. Perform experiments. Inspect and adapt. It seems to make a difference.

Respectfully offering a contrasting experience. I will join you at the bar though. I often fall short of remembering this wisdom:

“The greatest difficulty is the mental resistance to things that arise, and the underlying assumption that they should not.”
--Eckhart Tolle

Michael

I no longer have any use for the Agile Manifesto in a teaching or coaching context. Even though I believe the ideas are still true, it has become what manifestos always become--something we pay lip service to to assert tribal membership and then ignore.
Every time I am in a conference talk and someone throws up a slide of the Agile Manifesto, reads it aloud, and then moves on to 40 more slides of recommendations that subtly or directly contradict it, I feel a sudden urge to go back to the bar.

[Adam Sroka [e-mail] [SCRUMDEVELOPMENT]]

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
I ALWAYS start with the manifesto, usually with the Pocket Manifesto or
the Presto Manifesto game (see TastyCupcakes). I reiterate again and again
in multiway trainings and in ongoing coaching that agile is not a process,
it is a set of principles and values. I reference the principle or value
being used or violated with any example that comes up within a client
company. I don’t know how I would approach it otherwise. My mantras: Talk
to people. Perform experiments. Inspect and adapt. It seems to make a
difference.

You certainly aren’t alone in that, and there are many who use those words
quite well. There are also many who have stopped paying attention to them,
and a few who have manipulated them into something that looks a lot like an
opposite.

When words become familiar people stop really hearing them. The preferable
solution is often to use different, simpler words.

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
Respectfully offering a contrasting experience. I will join you at the bar
“The greatest difficulty is the mental resistance to things that arise,
and the underlying assumption that they should not.”
--Eckhart Tolle

I like that. Sometimes the way to beat resistance is to approach from an
angle they don’t expect. If you put a manifesto in front of someone who
thinks they’ve already heard it you are walking right into the resistance.

[Michael Wollin [e-mail] [SCRUMDEVELOPMENT]]

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
“The greatest difficulty is the mental resistance to things that arise, and the underlying assumption that they should not.”
--Eckhart Tolle

I like that. Sometimes the way to beat resistance is to approach from an angle they don’t expect. If you put a manifesto in front of someone who thinks they’ve already heard it you are walking right into the resistance.

The TastyCupcakes exercises cut through that.

I see the Tolle quote as a reminder to be aware of my own resistance to the resistance. As a coach, or a human being, the thought that "this shouldn't be" is often simply denying and resisting reality, which takes away all of my power in the matter.

By the way, in my response, multiway = multi day. (Autocorrected)

[Adam Sroka [e-mail] [SCRUMDEVELOPMENT]]

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
“The greatest difficulty is the mental resistance to things that arise,

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
and the underlying assumption that they should not.”
--Eckhart Tolle

I like that. Sometimes the way to beat resistance is to approach from an
angle they don’t expect. If you put a manifesto in front of someone who
thinks they’ve already heard it you are walking right into the resistance.
The TastyCupcakes exercises cut through that.

Great site, great learning games. However, I don’t use them very much. My
teaching is more focused on the technical side, and my coaching is more
hands on, “In the situation,” if you will.

That is a personal evolution that has to do with some stuff that I learned
from some mistakes that I made. I find that I am better at that and that it
is closer to what my customers really want but often don’t know how to ask
for. YMMV.

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
I see the Tolle quote as a reminder to be aware of my own resistance to
the resistance. As a coach, or a human being, the thought that "this
shouldn't be" is often simply denying and resisting reality, which takes
away all of my power in the matter.

Whatever that thing is that normal people have that makes them worry what
other people think of their ideas, I was born without that. 99% sure.
Resistance is an intellectual challenge. Bring it.

[Michael Wollin [e-mail] [SCRUMDEVELOPMENT]]

Great site, great learning games. However, I don’t use them very much. My teaching is more focused on the technical side, and my coaching is more hands on, “In the situation,” if you will.
That is a personal evolution that has to do with some stuff that I learned from some mistakes that I made. I find that I am better at that and that it is closer to what my customers really want but often don’t know how to ask for. YMMV.

Funny, the same learning from experience took me in the opposite direction. I focus more on people and communications. In my experience, that is where the breakdowns live.

[Adam Sroka [e-mail] [SCRUMDEVELOPMENT]]

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]
Great site, great learning games. However, I don’t use them very much.

My teaching is more focused on the technical side, and my coaching is more
hands on, “In the situation,” if you will.

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]
That is a personal evolution that has to do with some stuff that I

learned from some mistakes that I made. I find that I am better at that and
that it is closer to what my customers really want but often don’t know how
to ask for. YMMV.
Funny, the same learning from experience took me in the opposite
direction. I focus more on people and communications. In my experience,
that is where the breakdowns live.

It has to be both or it doesn’t work. They need to solve technical problems
while living the values and someone has to show them how. Bringing in a
“technical coach” to implement Continuous Delivery won’t work by itself,
and neither will having meetings and playing with Lego. The former will
lead to a false sense of security and the latter will lead to yet another
“we’re trying to do TDD” shop (By the way, that means, “We know that is
what you want to hear, we have no idea how to do it, and good luck getting
us to admit it.”)

[Adam Sroka [e-mail] [SCRUMDEVELOPMENT]]

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]
Great site, great learning games. However, I don’t use them very much.

My teaching is more focused on the technical side, and my coaching is more
hands on, “In the situation,” if you will.

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]
That is a personal evolution that has to do with some stuff that I

learned from some mistakes that I made. I find that I am better at that and
that it is closer to what my customers really want but often don’t know how
to ask for. YMMV.
Funny, the same learning from experience took me in the opposite
direction. I focus more on people and communications. In my experience,
that is where the breakdowns live.

It has to be both or it doesn’t work. They need to solve technical
problems while living the values and someone has to show them how. Bringing
in a “technical coach” to implement Continuous Delivery won’t work by
itself, and neither will having meetings and playing with Lego. The former
will lead to a false sense of security and the latter will lead to yet
another “we’re trying to do TDD” shop (By the way, that means, “We know
that is what you want to hear, we have no idea how to do it, and good luck
getting us to admit it.”)

P.S. the past mistakes I alluded to involved allowing myself to get pushed
too far to one side or the other for various (usually political) reasons.
Either they want me to be the technical guy and solve the problem, or they
want me to be an advisor and not get in the way. Neither of those have been
effective for me historically.

[George Dinwiddie [e-mail] [SCRUMDEVELOPMENT]]

Adam,

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]
Whatever that thing is that normal people have that makes them worry
what other people think of their ideas, I was born without that. 99%
sure. Resistance is an intellectual challenge. Bring it.

I've found value in Dale Emery's work on resistance.
http://cwd.dhemery.com/2003/12/a_story_of_resistance_resolved/
http://dhemery.com/articles/resistance_as_a_resource/

- George

[Adam Sroka [e-mail] [SCRUMDEVELOPMENT]]

Thanks, George


Post by George Dinwiddie ***@idiacomputing.com [SCRUMDEVELOPMENT]
Adam,

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]
Whatever that thing is that normal people have that makes them worry
what other people think of their ideas, I was born without that. 99%
sure. Resistance is an intellectual challenge. Bring it.

I've found value in Dale Emery's work on resistance.
http://cwd.dhemery.com/2003/12/a_story_of_resistance_resolved/
http://dhemery.com/articles/resistance_as_a_resource/

From the second link: "When I think of people's responses not as
resistance, but as information, I am better able to work with people to
create results that satisfy them as well as me. This approach works well
for me. I believe it will work for you, too.”

That is much better put, but not far from what I intended. It’s the
intellectual honesty that is the key. If you resist an idea I just have to
find a way to turn it into an experiment so that you can refute my
hypothesis or I can refute yours. I am not going to tolerate a bad idea
without challenging it and I expect the same from you. We are on equal
footing.

[Don McGreal [e-mail] [SCRUMDEVELOPMENT]]

Great site, great learning games. However, I don’t use them very much. My teaching is more focused on the technical side, and my coaching is more hands on, “In the situation,” if you will.

Good point Adam.
I created TastyCupcakes.org <http://tastycupcakes.org/>, but rarely use the games when teaching technical practices.
The reason it exists is because we had learned early on that the best way to teach technical things is to have people just do it. This became much more challenging when dealing with people/collaboration/conflict things. Role playing was cheesy and just didn’t cut it. Putting people in situations that they needed to interact/collaborate/solve problems was the next best thing.

Don

--
Don McGreal | w:214.613.4447 | m:214.738.6131 | improving.com <http://www.improvingenterprises.com/>
Improving - it's what we do™

Link me in: linkedin.com/in/donmcgreal <http://www.linkedin.com/in/donmcgreal>
Tweet me: twitter.com/donmcgreal <http://www.twitter.com/donmcgreal>

[Dan Greening [e-mail] [SCRUMDEVELOPMENT]]

I spent some time analyzing the roles, activities, meetings and artifacts
of various agile methodologies (including Scrum, XP, Kanban, etc.), and
came up with a framework that captures them in 5 "organizational design"
patterns: the Agile Base Patterns, see
http://dan.greening.org/articles/Agile%20Base%20Patterns%20HICSS%202016%20official.pdf

I did this because I saw the Agile Manifesto so frequently misinterpreted,
and because I wanted something very definitive I could use to diagnose a
company, team or person: Are they agile? Then I wanted something
prescriptive that would help me decide what to do.

As I have used this framework, it has helped guide a lot of good behavior.
I'm very interested in critique; if it doesn't apply or help in a
situation, I'd love to hear more. But at the same time, I'm going to be a
bit arrogant and argue it seems to work very well.

Dan R. Greening — http://dan.greening.org http://linkedin.com/in/greening

Post by Adam Sroka ***@gmail.com [SCRUMDEVELOPMENT]

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
I ALWAYS start with the manifesto, usually with the Pocket Manifesto or
the Presto Manifesto game (see TastyCupcakes). I reiterate again and again
in multiway trainings and in ongoing coaching that agile is not a process,
it is a set of principles and values. I reference the principle or value
being used or violated with any example that comes up within a client
company. I don’t know how I would approach it otherwise. My mantras: Talk
to people. Perform experiments. Inspect and adapt. It seems to make a
difference.

You certainly aren’t alone in that, and there are many who use those words
quite well. There are also many who have stopped paying attention to them,
and a few who have manipulated them into something that looks a lot like an
opposite.
When words become familiar people stop really hearing them. The preferable
solution is often to use different, simpler words.

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
Respectfully offering a contrasting experience. I will join you at the
“The greatest difficulty is the mental resistance to things that arise,
and the underlying assumption that they should not.”
--Eckhart Tolle

I like that. Sometimes the way to beat resistance is to approach from an
angle they don’t expect. If you put a manifesto in front of someone who
thinks they’ve already heard it you are walking right into the resistance.

[srinivas chillara [e-mail] [SCRUMDEVELOPMENT]]

As I have used this framework, it has helped guide a lot of good behavior. I'm very interested in critique; if it doesn't apply or help in a situation, I'd love to hear more. But at the same time, I'm going to be a bit arrogant and argue it seems to work very well.

Dan R. Greening — http://dan.greening.org  http://linkedin.com/in/greening

Dear Dan,I'm inclined to agree with you, but I think there is a rider you must mention; it only works for fairly intelligent and sensible people. Unfortunately in our industry .... 
cheersSrinivashttp://ceezone.wordpress.com
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[Gercel Silva [e-mail] [SCRUMDEVELOPMENT]]

Hi,


I heard about this a few months ago and I feel good about it. Looks like
progress is being made towards more collaboration in the marketing world.


Cheers
Gercel


On Wed, Feb 24, 2016 at 5:32 PM, Charles Bradley - Professional Scrum

Post by Charles Bradley - Professional Scrum Trainer and Coach chuck-***@emailchuck.com [SCRUMDEVELOPMENT]
Least they could do is put a small reference to the Agile Manifesto as an
inspiration -- no mention of AM that I could see quickly.
-------
Charles Bradley
Chief Executive Officer
Professional Scrum Trainer
http://AgileSoftwareTraining.com <http://agilesoftwaretraining.com/>
Agile Software - Training, Consulting, Coaching
------------------------------
*Sent:* Tuesday, February 23, 2016 6:19 PM
*Subject:* Re: [SCRUMDEVELOPMENT] Agile Marketing Manifesto
Seems a bit derivative to me.
chet
Chet Hendrickson
Tel [phone]
http://www.hendricksonxp.com
Any thoughts about this?
http://agilemarketingmanifesto.org

[George Dinwiddie [e-mail] [SCRUMDEVELOPMENT]]

I think they've already blown it by having a sprint zero.

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
Any thoughts about this?
http://agilemarketingmanifesto.org

--
----------------------------------------------------------------------
* George Dinwiddie * http://blog.gdinwiddie.com
Software Development http://www.idiacomputing.com
Consultant and Coach http://www.agilemaryland.org
----------------------------------------------------------------------



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[Michael James [e-mail] [SCRUMDEVELOPMENT]]

Post by George Dinwiddie ***@idiacomputing.com [SCRUMDEVELOPMENT]
I think they've already blown it by having a sprint zero.

I guess they wouldn’t be Scrum experts then… but they must know something about promotion, as I keep getting spammed about this.

—mj
(Michael)




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[Richard Cheng [e-mail] [SCRUMDEVELOPMENT]]

LOL, +1

Post by George Dinwiddie ***@idiacomputing.com [SCRUMDEVELOPMENT]
I think they've already blown it by having a sprint zero.

Post by Michael Wollin ***@mercurysw.com [SCRUMDEVELOPMENT]
Any thoughts about this?
http://agilemarketingmanifesto.org

--
----------------------------------------------------------------------
* George Dinwiddie * http://blog.gdinwiddie.com
Software Development http://www.idiacomputing.com
Consultant and Coach http://www.agilemaryland.org
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